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iCreate is the Caribbean's 1st Online Media, Arts & Technology institution and an important part of the eMedia Interactive ecosystem. We provide prospective students with a wide range of new career opportunities in the Creative Industry, while being a key partner for Advertising Agencies, Film Production Companies, Animation and Gaming Companies, and Creative Outsourcing Initiatives,
Non-Traditional Career Paths for YUTEs Kingston, Jamaica (February 27, 2015): The Youth Upliftment Through Employment Programme (YUTE) in partnership with iCreate Institute...
Kingston, Jamaica (February 27, 2015): The Youth Upliftment Through Employment Programme (YUTE) in partnership with iCreate Institute, under the umbrella of parent company eMedia Interactive Ltd., is continuing their mandate of the YUTE Lens Support Programme, which began on February 9, 2015. The Lens Support Programme is designed to provide practical and technical skills training to inner city youth. Currently, 30 students are being exposed to non-traditional career paths which include pre-production, production and post-production of digital videos.
“The students of the YUTE programme have, for the past year been able to gain a general knowledge of the media industry, so much so, that they have become marketable and are able to offer their skills to employers,” said President and CEO of eMedia, Tyrone Wilson. “This brand new batch of students will be exposed to several areas in the creative industry and will also have the advantage of seeing the industry from individuals who actually do this work everyday. I’m positive this will help them to gain a definite edge in this very competitive job market.”
The programme, which operates under the financial backing of the CITI Bank Foundation, evokes the creative energies of the youth and offers them the requisite employability and marketability skills to seek further opportunities within the industry.
The programme takes a holistic approach to each student to the aspects of production aimed at encouraging specific interests within the participants.
“Rather than steering these youths in the direction of the expected, for example, skills-training, woodwork, cosmetology, we’ve decided to show them another path. Digital video production still remains a non-traditional form of media, but has such great potential to empower and uplift. Arming the youth with this tool of self-expression will not only help to renew the faith in themselves, but kindle their zeal for success. Our creative industry in turn, can only stand to benefit from the outpouring of talent and ingenuity,” said Wilson.
eMedia Interactive, also the founders and producers of online television network iVu tv, has employed inner city youth behind and in front of the camera, and with this new exposure granted, the students’ opportunities will be enlarged and they stand to gain so much more by the end of cohort two of the programme.
YUTE Trainees Shine on TV Production Set Kingston, Jamaica - June 15, 2015: The Youth Upliftment Through Employment (YUTE) Programme, a holistic venture designed to empower young people in troubled communities, has been successful, thus far, in its mandate to place urban youths in gainful employment.
Kingston, Jamaica - June 15, 2015: The Youth Upliftment Through Employment (YUTE) Programme, a holistic venture designed to empower young people in troubled communities, has been successful, thus far, in its mandate to place urban youths in gainful employment.
One such instance has been through the partnership of the programme and eMedia Interactive Ltd. The digital media company, led by President & CEO Tyrone Wilson, works closely with the initiative and employs the graduated students as paid interns, with the intention of granting full-time employment. The interns are all exposed to real work opportunities like working as part of the production team for the local reality TV show, The Innovators.
“eMedia has a culture of nurturing and developing talent in all areas of creativity,” said Wilson. “This is what led us to establish iCreate - our creative training arm of the business. Through this, we were able to partner with YUTE & unlock the potential of several marginalized youths. They are very talented & only need a vehicle to express that creativity. I'm happy that eMedia became one of those vehicles.
On set, interns worked as production assistants and fulfilled tasks including taking photographs for promotional purposes, assisting the camera crew and acting as assistant director.
Since the start of the initiative, three young persons have been granted full-time employment at eMedia, and over 15 have received freelance opportunities. eMedia’s three serve in capacities that utilize their newly acquired skills in several sections of the parent company, such as iVu Studios and Branded by eMedia. Two of eMedia’s latest hires, Raven Reid and Ricardo Hay, since their employment, have continuously taken strides to not only prove their efficiency and talent, but also have been quick to learn and take advantage of every opportunity presented to them.
“My time with YUTE was very good. It gave me an opportunity to be an intern at eMedia and now I can proudly say I am a full-time employee,” said Reid. “Since being here at eMedia I have had nothing but great experiences and new skills to show for it. I am learning everyday and I want to be here for as long as I can.”
Hay also believes that this opportunity has been exceptional and plans to make the best of the full-time position afforded to him.
“I truly enjoy working here. It's been a wonderful experience for me and I encourage any other young adult to take part in the program,” said Hay. “I’ve learnt a lot, though I'm still learning. YUTE and eMedia opened the door to a new world for me, thus enabling me to learn a new skill in a great field. My grandmother always said 'find a job or a career that you love and you'll never have to work a day in your life again.' Thanks to YUTE and eMedia I believe that I've found that career.”
The YUTE trainees also worked with other reputable production companies such as Phase 3, Mission Catwalk and FLOW.
eMedia to launch online creative institution Local media company eMedia Interactive will be launching its online creative institution in April 2016. The institution, dubbed 'iCreate' will be delivering courses in gaming, film, animation, media, fashion among others to further develop the media and creative industries...
Local media company eMedia Interactive will be launching its online creative institution in April 2016.
The institution, dubbed 'iCreate' will be delivering courses in gaming, film, animation, media, fashion among others to further develop the media and creative industries.
eMedia is now in the process of planning its first certificate course in mobile gaming and has partnered with Canadian-based company Decode Global, which develops mobile games for android and iOS platforms.
Mobile gaming is video game played on a feature phone, smartphones, personal digital assistance (PDA), tablet computer or portable media player. Chief executive officer of eMedia, Tyrone Wilson told the Jamaica Observer that the global wireless game market according to PricewaterhouseCoopers is estimated to reach US$14.4 billion ($1.64 trillion) by 2017.
"We see where app development, animation and film are bringing a lot of economic opportunities locally and around the world," he said. "Our course will give individuals the ability to develop a game from start to finish and deploy it on the various platforms."
The idea for iCreate has been in the making for a couple years now. We were in no rush to start, because we wanted to be sure that our course materials are aimed towards a First World market," Wilson added.
The courses will be lectured using a combination of digital and physical exercises. He stated a pilot launch for the gaming programme will be staged in June to sensitizing various players and students interested in its offerings.
Wilson reckons that the demand for animation among college students should see the iCreate having up to 100 students signed up for the course by the end of the launch.
"The gaming industry is far and wide in terms of people who play games and those who develop them," he told the Business Observer. "We are not putting an age limit to it, if you are in high school and you want to learn it, you can, if you are in a job and you want to make a change you can also come."
Currently, the CEO is tallying the numbers to determine the cost of the courses. Wilson added that an accelerator programme will be arranged for outstanding students at the end of each course.
"For every programme that we offer, we will be setting up an accelerator which will help individuals to set up their programme in these respective fields," he said.
"So let's say you learn mobile gaming and you want to start your own mobile gaming company. This accelerator programme will give you everything you need to know to start your own company, deploy your own services, earn from it or sell it to another company," he added.